top of page

The Full 90 with Mike Avery

Updated: Jul 21, 2020

90 word reflections on coaching. (Not as easy as it sounds, but neither is coaching.)

REGULAR TIME (90): 90 words on "unprecedented coaching".

A love letter to my fellow coaches…

We are essential.

Players are confused - not just in the game.

The world is confusing.

Let us remember that this is not about us.

Not now (not ever really).

Especially not now.

This is about them, about their desire for clarity.

Unprecedented times require unprecedented coaching.

A gentle hand.

“I’ve got you.”

“You’ve got this.”

“We’re going to be ok.”

Intentional coaching where kindness, empathy, and love are the new normal.

Please, for the love of Klopp, keep these first things unquestionably first.


If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.

Antoine de Saint-Exupery

170 views0 comments

Recent Posts

See All


bottom of page